3 Ways to Maximize Volume and Payer Mix Without Increasing Your Marketing Budget-Webinar [REPLAY]

Video Transcription

Video Summary

Scott Christensen and Ashley LaFleur of Root3Marketing explain how orthopedic practices can increase patient volume and improve payer mix without raising their marketing budgets by aligning marketing with operational goals.

Their three recommendations are:

1. <strong>Target the right patients.</strong> Share capacity, service-line, physician, and payer-mix priorities with marketers so campaigns reach specific patient groups. Practices can also bid on competitors’ names to attract people already researching care.
2. <strong>Strengthen the digital presence.</strong> Provide helpful content throughout the patient journey, maintain accurate profiles for both the practice and individual physicians, build robust mobile-friendly website pages, showcase reviews, and make booking easy.
3. <strong>Make sponsorships strategic.</strong> Choose partnerships based on target patients and business goals, define what each sponsorship delivers, track appointments and acquisition costs, and ask patients how they heard about the practice.

The speakers emphasize regular communication between marketing and leadership. Useful information includes weekly clinic feedback; monthly physician and service-line utilization, capacity, scheduling, and payer-mix data; and quarterly surgical volume. They share an example of a practice that maintained over 92% utilization, tracked 60% of digital-ad conversions to surgery, and increased its commercial payer mix from about 30% to 70%.

Keywords

orthopedic practices

patient volume

payer mix

digital marketing

targeted patient acquisition

online presence

sponsorship strategy