Hi, I'm Mike Doyle with Heartland Orthopedic Specialists in Alexandria, Minnesota. And I'm Chris Roy with Summit Surgical in Hutchinson, Kansas. And this is Developing Your 30-Second Elevator Speech. And what to avoid in your pitch. Understand the purpose. An elevator speech is a concise and compelling introduction that can be delivered in about 30 seconds. It's designed to quickly and effectively communicate who you are, what you do, and what you can offer. The purpose is to grab the attention of your audience, create a positive impression, and generate interest in further conversation or potential opportunities. Benefits of an elevator speech is to allow you to make a memorable first impression, communicate value propositions, create networking opportunities, and build confidence. To create an effective and impactful elevator speech, define your purpose and what you want to achieve and communicate. Identify your target audience and tailor your message to them. Highlight your unique value proposition. Keep it concise and impactful. Practice and refine. Structuring your speech, you need to have an introduction, name, job title, place of work, and location. Have a clear opening. Prepare your elevator speech with a clear and attention-grabbing opening statement. This could be a powerful statistic, a thought-provoking question, or a compelling statement. In the body of your speech, you should provide more details and share specific examples. In closing, end the speech with a strong closing statement that leaves a lasting impression. Avoid speaking too fast, using technical terms, lack of focus, being robotic, and not having a business card are a key takeaway. Once you've developed your elevator speech, it's important to practice and refine it. Practice regularly. Time yourself. Tailor to different audiences. Focus on impactful language. Seek feedback. Refine and iterate your speech. Here's an example of an elevator speech I gave to Representative Michelle Fischbach last week. Welcome, Representative Fischbach. My name is Mike Doyle. I am the Vice President of Orthopedic Services at Heartland Orthopedic Specialists in Alexandria, Minnesota. We appreciate your time to visit with us today and wanted to highlight the potential patient impact of physician fee schedule cuts and prior authorization. The 3.37 physician fee cut that went into place at the start of the year, along with our 13% increase in operating expenses, is financially unsustainable. In addition, the increased prior authorization burden is only increasing our administrative costs and hurting timely patient care. We need new policies that prioritize patient-centered care, streamline administrative processes, and ensure affordable access to quality care. Thank you for your time, and we look forward to continuing this conversation. Here's my contact information. It would be great to work together towards a better, sustainable patient care. That's it. Thank you.

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