Building Your Network on LinkedIn: Practical Strategies for Orthopedic Practice Administrators-Building Your Network on LinkedIn: Practical Strategies for Orthopedic Practice Administrators

Building Your Network on LinkedIn: Practical Strategies for Orthopedic Practice Administrators - Replay

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Video Summary

The webinar "Building Your Network on LinkedIn: Practical Strategies for Orthopedic Administrators," presented by Rochelle Gladden, focuses on leveraging LinkedIn to create meaningful professional relationships. Rochelle, Director of Patient Access, emphasizes the importance of optimizing your LinkedIn profile with a current, approachable photo and a compelling headline that clearly states who you are, what you do, and why it matters to your audience. She advises crafting an engaging “About” section that tells your story and highlights your value.<br /><br />Engagement through reactions, comments, and resharing posts is critical for staying visible and building connections. Contrary to common belief, quality and consistency in posting—starting with once or twice a month—are more effective than frequent posting. Rochelle recommends the 3-2-1 rule: comment on three posts, create two original posts, and send one direct message weekly.<br /><br />For networking, she suggests being strategic about connections, reviewing profiles carefully, and not hesitating to accept vendor contacts who may be useful later. Using LinkedIn’s QR code at conferences facilitates easy connection sharing. Attendees are encouraged to share their conference experiences and tag relevant peers to strengthen the AAOE community. The session closes with guidance on filtering connection requests and encouragement to be active on LinkedIn to maximize professional growth.

Keywords

LinkedIn networking

Orthopedic administrators

Professional relationships

Profile optimization

Engagement strategies

3-2-1 rule

AAOE community