Data Alchemy: Unleashing Hidden Insights to Drive Growth and Efficiency-Data Alchemy: Unleashing Hidden Insights to Drive Growth and Efficiency Presentation (PDF)

Data Alchemy: Unleashing Hidden Insights to Drive Growth and Efficiency Presentation (PDF)

Pdf Summary

The document "Data Alchemy: Unleashing Hidden Insights to Drive Growth and Efficiency" outlines a presentation aimed at demonstrating how data can be used to enhance business strategies in healthcare. The presenters, Jared Lee, CEO of Legacy Orthopedics & Sports Medicine, and Ravi Kalidindi, CEO of Simple Interact, focus on several learning objectives: identifying data sources, utilizing data enrichment tools, and employing data processing and visualization techniques to derive actionable insights.<br /><br />A real-world example is used to elucidate these concepts, focusing on strategies to increase new patient acquisition (NP). Critical questions are posed, such as understanding patient demographics, shifts in neighborhood performance, and optimizing marketing strategies with various outreach methods like direct mail and SEO.<br /><br />The document emphasizes the importance of data enrichment and processing through tools such as Excel, Maptitude for geocoding, and the Google Maps Platform for visualization, enabling the identification of strategic growth opportunities. Additionally, it explores how to analyze geographic accessibility concerning payer mix and the effectiveness of marketing efforts.<br /><br />The notion of data alchemy is presented as transforming basic data into valuable business insights. The text advocates for moving beyond single-purpose data usage to develop aggregated data insights that can inform strategic decisions. This includes understanding patient demographics, marketing successes, referral trends, and operational efficiencies.<br /><br />To truly benefit from collected data, consistency and automation in data gathering are highlighted, along with ensuring data security and compliance with HIPAA regulations. Visualization is recommended to make data more understandable and insightful, supporting comparisons across various metrics, such as patient demographics, acquisition channels, and scheduling times.<br /><br />The presentation concludes by encouraging group discussion, inviting participants to share their ideas and examples of successful data utilization.

Keywords

data alchemy

healthcare strategies

patient acquisition

data enrichment

visualization techniques

marketing optimization

geographic accessibility

data security

HIPAA compliance

operational efficiencies