From Clicks to Consults: How Orthopedic Practices Can Improve Conversion and Prove Marketing Impact-From Clicks to Consults: How Orthopedic Practices Can Improve Conversion and Prove Marketing Impact [REPLAY]

From Clicks to Consults: How Orthopedic Practices Can Improve Conversion and Prove Marketing Impact [REPLAY]

Video Transcription

Video Summary

The webinar, “From Click to Consult,” focused on how orthopedic practices can better convert digital interest into booked and arrived appointments while proving marketing ROI. Speakers Lauren Yates and Blair Primus explained that many teams can track clicks and leads, but struggle to see what happens after the first interaction. Blair shared that at OrthoCarolina, full-funnel attribution revealed major drop-offs caused not just by marketing, but by operational friction such as overly complex scheduling forms and slow access. By simplifying scheduling and improving coordination across marketing, ops, IT, and the contact center, the practice dramatically increased online bookings, reduced cost per lead, and improved ROAS. The key takeaways were: audit current reporting, map the patient journey to find friction, and measure booked and attended appointments—not just traffic and clicks.

Keywords

orthopedic practices

full-funnel attribution

online bookings

marketing ROI

patient journey

scheduling optimization