Keeping Independent Practices Independent with Effective Marketing-Keeping Independent Practices Independent with Effective Marketing

Keeping Independent Practices Independent with Effective Marketing

Video Transcription

Video Summary

Today's discussion focused on the challenges faced by independently owned medical practices in a competitive and consolidating healthcare landscape. The expert, Ryan Evans, highlighted the importance of adopting a growth mindset and utilizing data-driven decisions in marketing to remain competitive. Key trends include PE firms acquiring independent practices and the emphasis on personalized targeted marketing to attract high-value patients. Independent practices need to leverage technology, track marketing spend, and focus on promoting providers to compete with established hospitals and PE groups. Despite the resistance from some leaders, embracing modern marketing strategies is essential for independent practices to thrive and grow in the changing healthcare market.

Keywords

independent practices

data-driven decisions

targeted marketing

technology

modern marketing strategies