Measuring Historical Performance and Forecasting Future Performance Through CRM & EMR Integration-Measuring Historical Performance and Forecasting Future Performance

Measuring Historical Performance and Forecasting Future Performance

Video Transcription

Video Summary

Ryan Lurl, President of RSI, discussed the importance of integrating CRM and EMR systems in healthcare practices during a presentation to the AAOE. He emphasized the value of CRM technologies becoming as crucial as EMR solutions, particularly in measuring historical performance and forecasting future performance. Lurl outlined four key areas of focus: optimizing marketing spend, evaluating contact center performance, improving scheduling capacity, and analyzing referring provider success metrics. He highlighted the challenges of siloed departments within practices, which hinder strategic decision-making and efficiency. By centralizing communication and data, practices can enhance cross-departmental collaboration, optimize resources, and improve patient experiences. Lurl encouraged practices to adopt CRM systems to harmonize data, improve marketing strategies, and streamline operations, thereby enabling growth and better service delivery. He invited further contact for inquiries and emphasized continued collaboration with the AAOE.

Keywords

CRM EMR integration

healthcare practices

operational silos

data-driven decisions

patient acquisition

resource allocation

CRM integration

EMR systems

cross-departmental collaboration

patient experiences

strategic decision-making