Optimizations for Digital Marketing in Orthopedics-Optimizations for Digital Marketing in Orthopedics

Optimizations for Digital Marketing in Orthopedics

Video Transcription

Video Summary

In this video transcript, experts Seth Turnoff and Supreet Patel discuss the importance of data-driven strategies for successful digital marketing in the orthopedic field. They emphasize the shift in mindset to view patients as consumers and highlight the significance of utilizing both internal and external data to target the right audience effectively. The discussion covers the distinction between reactive and proactive digital marketing strategies, focusing on hyper-targeting and attribution for measuring campaign success. The experts stress the need for patience in analyzing long-term impacts and ROI to optimize marketing efforts. They offer guidance on navigating the complexities of data-driven marketing and provide their contact information for further assistance. The presentation emphasizes practical tips for leveraging data and technology to enhance marketing outcomes in the competitive healthcare landscape.

Keywords

data-driven strategies

digital marketing

orthopedic field

patient as consumers

internal and external data

hyper-targeting and attribution