The Modern Patient Journey: What They See Before They See You-The Modern Patient Journey

The Modern Patient Journey_ What They See Before They See You

Video Transcription

Video Summary

In this webinar, Tara Tate from Rater 8 discusses "Achieving Pervasive Visibility Online" for healthcare providers, focusing on how patients' search behaviors have evolved, especially with the rise of AI tools like Google AI overviews and ChatGPT. Patients use multiple channels—AI, reviews, social media, referrals—to find trusted care, making visibility a moving target. Key findings include that 84% of patients check reviews before choosing providers, and 31% use generative AI for research. Tate introduces Generative Engine Optimization (GEO), a strategy to optimize digital presence across websites, reviews, and listings so AI tools provide accurate, positive portrayals of practices. Strategies involve creating structured, factual content; maintaining consistent practice information across listings; and broad review distribution using Rater 8’s Rave platform. She emphasizes layering GEO on existing SEO efforts rather than replacing them. The goal is to control the narrative in AI-driven patient searches, enhancing trust and increasing the likelihood of being found by prospective patients.

Keywords

Healthcare visibility

Patient search behavior

Generative AI in healthcare

Generative Engine Optimization (GEO)

Online reviews importance

Digital presence management