Top Healthcare Marketing Trends and Tools for 2025-Top Healthcare Marketing Trends and Tools for 2025

Video Transcription

Video Summary

In the video, Tyler Calvi and Ryan Evans discuss vital healthcare marketing trends and strategies projected for 2025, focusing on the roles of search engine optimization (SEO), targeted marketing, and reputation management. Tyler, as Director of Marketing at ProLiance Surgeons, emphasizes the importance of refining SEO through updating content, linking strategies, and understanding patient needs. He notes that AI technologies can facilitate effective in-house SEO management. Ryan highlights the significance of targeted marketing, advising healthcare organizations to pinpoint ideal patients and tailor their marketing messages accordingly. They further dive into Social Climb's postcard campaigns, which successfully boost patient appointments by leveraging specialized filters to target and track results effectively. Lastly, they address online reputation management's ongoing relevance, noting the impact of consistent, quality reviews on patient decisions and brand reputation. Standing out is the need to maintain frequent and quality reviews to mitigate the negative effects of rare low ratings, with tools available for organizations to identify and promptly manage reputation gaps. Tyler and Ryan conclude with guidance on choosing consolidating vendors with a robust understanding of the healthcare marketing and reputation landscape.

Keywords

healthcare marketing

SEO

reputation management

targeted marketing

AI technologies

patient appointments

vendor consolidation