Winning Strategies In Orthopedic Marketing-Winning Strategies in Orthopedic Marketing

Video Transcription

Video Summary

The AAOE webinar "Winning Strategies in Orthopedic Marketing," led by Brain Bites Creative’s Savi Loristani, Miranda Madar, and Caroline Hosey, focuses on practical, actionable marketing tactics for orthopedic practices aiming to grow. The presenters emphasize the need for straightforward marketing approaches that can be immediately applied without overcomplication. Key strategies include:<br /><br />1. Branding that Converts: Establishing a polished, consistent brand presence with a clear logo, simple brand guidelines, authentic and professional imagery, aspirational messaging, and consistency across online and offline touchpoints. Advanced stages involve living the brand through clear mission and value statements, operational alignment, and authentic storytelling with videos.<br /><br />2. Review Dominance: Actively building a high volume of positive reviews (100+ five-star reviews) to enhance Google ranking, build trust, retain referrals, and improve perceived value. Practices should monitor reviews to improve patient experience and brand reputation.<br /><br />3. SEO and Search Generative Experience (SGE): Optimizing for relevant keywords and creating EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) content on service pages, doctor bios, FAQs, and location pages to improve visibility on Google, AI search, and social platforms. Using video content and social media as searchable assets is critical.<br /><br />4. Search Everywhere Optimization: Extending search presence beyond Google to social media, review sites, forums like Reddit and Quora, and visibility on platforms like YouTube to capture patients at multiple touchpoints.<br /><br />5. Referral Engagement: Nurturing physician referral relationships through introductions, educational events, leave-behind materials, advertising in trade publications, and ongoing communication. Tracking referral sources is essential to identify issues and maintain strong partnerships.<br /><br />The webinar stresses layering these strategies based on practice size and budget, reinforcing brand credibility, and continuous measurement to guide marketing efforts. Slides and recordings are available through AAOE for additional learning.

Keywords

Orthopedic Marketing

Branding Strategies

Review Management

SEO Optimization

Search Generative Experience

Social Media Marketing

Referral Engagement

Patient Acquisition

Healthcare Marketing