Join us for a quick, lively member benefits webinar that’ll help you:

• Save your practice money (seriously—one member reported an average ROI of $74,662/year)
• Grow in your role (one member said the education literally changed their career trajectory)
• Build a support squad that gets what you’re dealing with (and might share memes in group chats)
• Get answers fast when your brain goes: “Help! What do other practices do?!”

You’ll also discover:

• Where to find peer-reviewed products
• How to access free CE, expert webinars, benchmarking tools, and discounts (hello, visco injections ROI!)
• Why AAOE’s Collaborate community is the orthopedic executive’s secret weapon

In the words of one of your new AAOE peers: “You don’t have to reinvent the wheel. The experience and helpfulness of everybody is greatly appreciated.” This isn’t just a webinar. It’s your AAOE power-up session.

Speaker:

Cathy Lada, D.Sc., CAE, Chief Marketing & Membership Officer - American Alliance of Orthopaedic Executives

Dr. Catherine Lada, CAE is a Certified Association Executive with 20 years of experience in the nonprofit sector. She is a transformative leader in membership and marketing strategy, known for aligning brand vision, member experience, and revenue growth with long-term organizational goals. As Chief Membership and Marketing Officer, Cathy drives enterprise-wide strategies that elevate engagement, build market influence, and position organizations for enduring success.

With deep expertise in brand architecture, membership lifecycle design, and integrated marketing, Cathy has consistently delivered results that exceed expectations. She operationalized a $500,000+ strategic investment in a new product launch in partnership with a tech company—developing the go-to-market strategy, communications plan, and day-to-day partnership management—ultimately surpassing KPIs by 28–57%. She also led a record-breaking conference campaign, selling 57% of registrations within six weeks and helping the organization exceed its attendance goal by 49%.

Cathy’s leadership is rooted in both strategic vision and operational discipline. She has transformed marketing operations for multi-person teams, introducing systems that improved accountability, transparency, and execution across departments. At another organization, she guided the launch of a DEI-focused association subsidiary—crafting its messaging architecture and marketing strategy from the ground up.

She resides in the Washington, DC metro area.