With today’s rapid shift in the patient pathway to obtaining healthcare, it feels like eons since people went to their primary care physicians for referral to a specialist. The reality is that online resources are swiftly impacting the way patients seek out and select providers. With the internet prompting a rapid evolution in patient acquisition from word of mouth to the digital scene, the search for providers has become reminiscent of online shopping. During this session, we’ll cover where orthopedic practices tend to fall short as patient expectations shift, and the digital patient acquisition strategies available to address these shortcomings. With a winning marketing strategy, practices can adapt to healthcare’s changing digital landscape and evolve alongside healthcare consumerism to drive patient acquisition going forward.