In today’s competitive healthcare landscape, many orthopedic practices are exploring new service lines as a pathway to growth, diversification, and improved patient care. But successful service line expansion requires more than just a great idea—it demands strategic planning, operational readiness, and careful attention to regulatory requirements. This webinar, led by a healthcare attorney, will guide orthopedic practice executives through the key considerations involved in evaluating, planning, and launching new services. From market research and financial strategy to compliance with anti-kickback and self-referral laws, attendees will gain a practical road map for navigating the complexities of service line development while mitigating legal and operational risks.

Learning Objectives:

After attending this webinar, participants will be able to:

1. Identify key drivers and market trends influencing orthopedic service line expansion.
2. Outline the critical steps in developing a strategic plan for adding new services, including staffing, partnerships, and infrastructure investment.
3. Recognize the legal and regulatory considerations involved in service line development, focusing on the Anti-Kickback Statute, the Stark Law, and state-specific requirements.
4. Describe common risks, challenges, and regulatory hurdles — including licensure, accreditation, and payer enrollment—and how to address them.
5. Apply practical recommendations for compliance planning, quality assurance, and successful service line implementation.

Speaker

Rachel Carey, Counsel, McDonald Hopkins

Ms. Carey's practice spans the health care landscape, with a particular focus on regulatory compliance, reimbursement, and related health care issues. She provides clients with practical and value-additive counsel, leveraging her extensive legal experience and background working at managed-care organizations to offer key insights into developing best reimbursement practices. She regularly works with various health care providers, from independent practitioners and start-ups to large health systems, long-term care providers, and substance abuse treatment and behavioral health providers.