3 Ways to Maximize Volume and Payer Mix Without Increasing Your Marketing Budget

Description

Orthopedic practices face growing pressure to increase patient volume and improve payer mix without expanding their marketing budgets. That makes it essential to evaluate how current dollars are being used and identify opportunities to optimize spend around the patients, services, and markets that matter most. In this webinar, Root3 will share three practical strategies orthopedic groups can use to sharpen their marketing efforts and better position their practices for growth heading into 2027.

Learning Objectives

Attendees will learn three practical ways to make their existing orthopedic marketing investment work harder, supporting profitable growth without increasing budget:

Define ideal patient targets so your marketing dollars reach the specific patients, payers, and decision‑makers who drive growth for each physician, specialty, service, and location.
Ensure your digital footprint is accurate because patients rely on online listings to find the right provider, understand where they practice, and schedule care.
Manage sponsorships strategically to align community investments with priority patient segments.

Speakers

Scott Christiansen, CEO, Root3 Marketing

Scott is a healthcare growth strategist and founder of ROOT3, a firm built to help middle‑market healthcare businesses scale. He works with high‑growth physician practices and healthcare B2B organizations, aligning financial and operational priorities with marketing strategies that drive measurable performance.

Ashley La Fleur, SVP, Root3 Marketing

Ashley is a healthcare growth strategist with more than a decade of experience helping B2B healthcare, HealthTech, and specialty provider organizations scale. She specializes in rural healthcare and orthopedic practice strategy, using data‑driven, HIPAA‑compliant marketing to build systems that deliver clear, actionable performance insights.