Jurassic to Fantastic Webinar-Jurassic to Fantastic Webinar

Video Transcription

Video Summary

In the video transcript, Evan, the CEO of SRS Health, discusses the evolution of patient acquisition strategies in the healthcare industry, emphasizing the importance of healthcare reputation management. He highlights the shift from traditional marketing methods like print ads and billboards to digital marketing platforms such as Google search and online reviews. Evan explains the significance of online reputation, Google three-pack domination, and the impact of patient reviews on search rankings. He also delves into social media strategies, utilizing social proof and professional headshots to enhance a practice's online presence. Furthermore, he stresses the importance of organizing providers by specialty on a practice's website and navigating the complexities of local and organic search results. Lastly, Evan addresses audience questions regarding Google listings, review sites, and the value of Google ads in healthcare marketing.

Keywords

patient acquisition strategies

healthcare reputation management

digital marketing platforms

online reputation

Google three-pack domination

social media strategies

specialty providers website organization

Google ads healthcare marketing